Sprella Catalyst

Sprella’s Catalyst platform for the iPhone offers retailers and brands an exciting new channel to reach their customers–a rich interactive mobile application. Catalyst includes an iPhone application along with a helpful set of web-based tools to dynamically manage the content of the application and track the ongoing analytics.

We deliver a reliable technology platform that’s been designed with you and your customers in mind.

Here’s some of the key features:

Rich Catalog Experience

Your application will include an interactive product browser which presents your products in a visually compelling fashion. Your customers can view multiple photos of a product, including photos for different SKUs and alternate images. If you’ve invested in creating videos for any of your products, we handle the conversion of those videos into an iPhone-friendly format so that they can be delivered as part of the product presentation.

Customers can save products as favorites, and recommend to friends.

You can also use our interactive 360-degree viewer to allow customers to get a fuller picture of the products in which they’re interested.

You can also include films to promote your brand. The Sprella Platform uses the full capabilities of the iPhone and iPod Touch.

Attention Grabbing Promotional Alerts and Notifications

We make it easy to send promotional messages using the iPhone Push Notifications capability. Your customers will receive notifications even when they’re not running your application — just like a text message. This enables your customers to know when to open the application to discover your latest products and promotions.

You can use this feature to communicate to your audience:

  • Location-Based Promotions
  • New product announcements
  • Sale offers
  • Coupon codes
  • Event announcements
  • Store Finder

    If you have brick-and-mortar stores or department stores that sell your products, your customers will be able to find the nearest retail outlet using the application’s store finder.

    We make it easy for them to call their nearest store, find the hours that the store is open, and obtain driving directions to get there!

    Informative Analytics

    Just as you track page views on your web site to understand your customer patterns and behavior, the Sprella Platform provides similar analytics to understand your mobile customers patterns. We provide product viewing profiles, geographic origin and time-of-day access amongst other metrics. These analytics enable you to optimize your mobile campaigns.

    In addition to our custom analytics to learn from unique iPhone interactions, we also enable you to integrate with your existing analytics systems, such as Omniture.

    Dynamic Catalog Updates

    Any updates – new products, product changes, or notification messages are done through an easy-to-use web-based service that we provide. The updates can be scheduled to match those of your other marketing campaigns. We push the updates to the device at the scheduled time and date. Your customers see these changes instantly — an iPhone app upgrade is not required to deliver new products or promotions.

    We also provide APIs to enable automated integration with your existing inventory or product systems.

    Integrated Customer Reviews

    We integrate with popular customer review service Bazaarvoice to enable customer reviews to be presented within your app. This not only enables to read the latest tips on a great product, but allows you to enhance your in-store experience to make product reviews easily available.

    Social Recommendations

    On your web site, your customers can recommend a product to a friend. We enable the same capability from your iPhone app — when a customer sees a product in your iPhone catalog they can email the recommendation to a friend or post a product recommendation on Facebook or Twitter.

    Latest iPhone Features

    We’ve developed our platform to use the latest iPhone features, and continue to develop for new iPhone software and hardware. Catalyst enables your app to use Push Notifications, in-app email, in-app mapping and Facebook sharing. We’re building a platform that enables you to continually use the best capabilities of mobile devices, while working with a team that knows how to use them judiciously.

    Effective Mobile Marketing

    Contact us to learn more about the Sprella Catalyst platform. We’re always excited to share our thoughts on how to effectively use mobile platforms.